What the Best eBay Sellers Realize

What the Best eBay Sellers Realize “[The best marketers] realize that whatever is being sold (a religion, a candidate, a widget, a service) is being purchased because it creates an emotional want, not because it fills a simple need.” This from Seth Godin’s “ All Marketers are Liars .” I ran through a few examples in my head to make sure this concept holds up. It certainly works with sneakers, vacation homes, and sports cars. But with something like toner cartridges it doesn’t seem s